SEO & AI search (GEO)
Practice-area and location pages, question-led content and structured data — written so both Google and AI assistants cite your firm when a client starts researching.
About this service
Industries · Law firms
Law firm SEO and marketing for firms where one case pays for the year.
AdiAnsh Media runs SEO, AI search visibility, Google Ads and conversion-focused websites for law firms in the US, UK and Australia — built around signed cases rather than traffic, and written within the professional advertising rules your firm has to follow.
Lead channelPractice-area SEO
We report onQualified consultations
MarketsUS · UK · Australia
Based inNew Delhi, India
Why law firms are different
Legal clicks are some of the most expensive on the internet. That changes the whole strategy.
In personal injury, family law, immigration and criminal defence, paid search is brutally competitive — a single click can cost more than many businesses spend in a day. Firms that rely on it alone end up renting their entire pipeline, at a price that only goes up.
The firms that win build an asset instead. Practice-area pages that rank for the questions people ask in the first hours after something goes wrong. Content that gets cited when someone asks ChatGPT or Google's AI Overview what to do after a car accident or how custody works. Paid search held back for the searches that are ready to sign.
And because legal clients are frightened and comparing several firms at once, the website has one job: make the first call easy. Clear practice areas, a real person's face, and an intake flow that works at eleven at night on a phone.
The channel mix
What does the work for law firms.
Google Ads
Tightly controlled campaigns on signing-intent terms only, with aggressive negative keywords. Local Services Ads with Google Screened where your practice area qualifies.
About this serviceWebsite & intake
Fast, credible, mobile-first. Practice-area pages with clear next steps, attorney profiles that build trust, and intake forms that qualify without interrogating.
About this serviceContent & authority
Guides, FAQs and plain-English explainers that earn links and citations — the authority signals that decide who ranks in competitive legal searches.
About this service
What we plan around
The rules and traps most agencies miss.
Every industry has its own regulations, platform restrictions and ways of quietly wasting budget. These are the ones we plan around for law firms from day one.
Professional advertising rules apply to every word
US state bar rules (built on ABA Model Rules 7.1–7.3) restrict misleading claims, "specialist" language and some testimonials. In England and Wales the SRA sets the standard. We write within the rules for your jurisdiction and flag anything that needs your sign-off.
Results claims are a trap
Case results and "we win" language can breach advertising rules and set expectations you cannot control. We lead with process, clarity and expertise instead — which also converts better with anxious clients.
Most legal ad spend is wasted on the wrong intent
Students researching law, people looking for free advice, and job seekers all click legal ads. Without strict negative keywords and intake qualification, a large share of the budget goes to people who will never hire you.
AI answers are replacing the first search
People increasingly ask an AI assistant what to do before they search for a lawyer. Content structured to be cited in those answers is becoming as important as ranking on page one.
What your customers type
The searches we build your pages around.
- personal injury lawyer near me
- car accident lawyer
- divorce lawyer cost
- how does child custody work
- immigration lawyer consultation
- employment lawyer free consultation
- what to do after a car accident
- best criminal defence solicitor
Every target is checked against live search data for your market before a page is written.
What we report on
01
Cost per qualified consultation
Enquiries screened for practice area, jurisdiction and case type, not raw form fills.
02
Signed cases by source
Where your intake system allows it, we connect marketing source to retained clients.
03
Practice-area visibility
Rankings and AI-answer citations for each practice area, tracked separately.
The first 90 days
What happens after you say yes.
01
Audit
Current rankings by practice area, competitor gap, ad account waste, intake flow and compliance review of existing copy.
02
Foundation
Practice-area pages rebuilt or written, schema and attorney profiles in place, call tracking and intake qualification set up.
03
Launch
Google Ads on signing-intent terms with a strict negative list. Question-led content programme started for the highest-value practice area.
04
Scale
Content and authority work expands to the next practice area. Paid budget shifts toward the terms producing signed cases, not just calls.
A straight answer
No borrowed case studies.
We do not have a published Law Firm case study yet, and we will not dress up another industry’s numbers to look like one. What we can show you is the plan above, the real results we have produced in other categories, and a discovery call where we look at your actual account and tell you what we would change.
Where we run it
Law Firm marketing, market by market.
New Delhi–based, working remotely. We have no offices in these markets, and we would rather say so here than have you find out later.
United States
New York and other high-cost markets, where organic and AI visibility carry the funnel and paid search is reserved for signing intent.
Our New York pageUnited Kingdom
Solicitor firms in London and regional cities — SRA-aware content for family, immigration, employment and conveyancing.
Australia
Personal injury, family and migration law firms in Sydney, Melbourne and Brisbane.
In their words
What clients actually say.
Real clients, named and verifiable. We do not publish testimonials we cannot stand behind.
AdiAnsh didn’t just run our ads — they understood our product better than agencies twice their size. The campaign was built around our customer, not just clicks.
The website they built blew our client away. It looked like something a top-tier international agency would produce, and the turnaround was genuinely fast.
Six times our usual enquiry volume in the first month. The form qualified leads properly, and the Marathi copy actually converted better than the English.
From the SEO posts to the ad campaigns, everything tied together. We could see organic growth happening alongside paid — a real system, not scattered activity.
Before you ask
Law Firm marketing questions, answered straight.
Do you understand legal advertising rules?
We write with them in mind — US state bar rules based on the ABA Model Rules, and the SRA in England and Wales — and we avoid the claims that most commonly cause problems, such as "specialist" language, guaranteed outcomes and unqualified case results. Final responsibility for compliance sits with your firm, so we flag anything that needs your review before it goes live.
Is SEO worth it when legal competition is this intense?
That is exactly why it is worth it. Legal clicks are some of the most expensive in paid search, so every enquiry you win organically is one you are not renting. SEO takes longer — expect first movement at 60–90 days and real results over six to twelve months — but it compounds.
What is GEO and why does it matter for a law firm?
Generative engine optimisation means structuring your content so AI assistants like ChatGPT, Perplexity and Google AI Overviews cite your firm when someone asks a legal question. Legal research increasingly starts there, and the firms cited in those answers are the ones clients call first.
Can you run Google Ads for a law firm without wasting budget?
Yes, but it takes discipline. We restrict campaigns to signing-intent keywords, build long negative keyword lists, schedule ads around when your intake team can answer, and report on qualified consultations rather than clicks.
You are based in India. Is that a problem for a law firm?
Not for this work. SEO, content, paid search and websites are delivered remotely by most agencies anyway. We are upfront about being New Delhi–based, and the time difference means work is often done overnight. We do not handle client data or legal advice — only your marketing.
What does it cost?
Project work is fixed-price, quoted before we start. Retainers are monthly with 30 days notice and no lock-in. Ad spend is paid directly to Google, so you see every dollar or pound.
Book a discovery call
Thirty minutes. No deck, no pressure.
Bring your current numbers. We will look at what you are running now, tell you what we would change first and why, and you decide whether that is worth paying for.
Send us a brief
The more detail you give, the more useful our first reply will be.
Related industries