SEO & AI Search (GEO)
A growing share of buyers now start research inside ChatGPT or Perplexity instead of Google. We optimise for both — traditio…
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Be the answer AI gives
When someone asks AI who to hire, make sure it says you.
A growing share of buyers now ask ChatGPT, Gemini or Perplexity for a recommendation before they ever open Google. AI Rankings is the work of making sure your brand is the one those tools name — and cite.
Audit deliveredWithin 10 days
TrackingMonthly, across 4+ assistants
EngagementNo lock-in
The short answer
AI rankings — also called answer engine optimisation (AEO) or generative engine optimisation (GEO) — is the practice of getting a brand recommended and cited inside AI assistant answers. It works by making your positioning clear, your content easy for AI to parse, and your name present on the third-party sources those models trust.
Why this matters
The shortlist is now written by a machine, before a human ever searches.
“Best agency for X”, “alternatives to Y”, “who should I hire for Z” — more of these questions are answered by an AI assistant than ever before. Whoever the model names gets considered. Everyone else is invisible, no matter how well they rank on Google.
This is a different game from classic SEO. AI models draw on content they can cleanly parse, positioning they can summarise in a sentence, and mentions on third-party sources they already trust. A page that ranks tenth on Google can still be the one an AI quotes — or be left out entirely.
AI Rankings is the dedicated practice of winning that surface: auditing how AI describes you today, fixing the signals that decide citation, and tracking your presence across the assistants your buyers actually use.
What you get
Everything in AI Rankings.
Best for: Considered-purchase brands — B2B, professional services, SaaS, high-value local — whose buyers research with AI before they buy.
What’s included
- AI visibility audit — how ChatGPT, Gemini, Perplexity and Copilot describe you now
- Entity and positioning work so AI can summarise you in one clear sentence
- Content structured for extraction: clear answers, definitions, comparisons
- Schema, llms.txt and machine-readable signals implemented
- Third-party presence — the sources AI trusts and cites
- Monthly tracking of citations and share of answer across assistants
How it works
From first call to measurable result.
01
Audit
We run the prompts your buyers would and record exactly how each AI assistant describes, recommends or ignores you today.
02
Fix the signals
Positioning, on-page structure, schema and llms.txt so models can understand and quote you cleanly.
03
Build trust
Presence on the third-party sources — directories, comparisons, mentions — that AI models lean on for recommendations.
04
Track
Monthly monitoring of how often you appear, in which assistants, and for which prompts.
What people search
If you’re asking any of these, you’re in the right place.
- how to get my business recommended by ChatGPT
- how to show up in AI search
- answer engine optimisation
- how to rank in Perplexity
- get cited by AI
- AEO vs SEO
- how to appear in Google AI Overviews
These are the questions people actually type before they hire for AI Rankings. The page above answers them, and the call answers the rest — specific to your business, your market and your numbers.
Book a discovery call
Pick a time, or send a brief. Both reach the same team.
Thirty minutes, no deck, no pressure. We look at what you’re running now, tell you what we would change first and why, and you decide whether it’s worth paying for.
Schedule it now
Free 30-minute call · pick a slot in your timezone
Send us a brief
The more detail you give, the more useful our first reply will be.
Before you ask
AI Rankings questions, answered straight.
What is AEO / GEO, and how is it different from SEO?
SEO earns rankings in Google’s traditional blue links. AEO (answer engine optimisation) and GEO (generative engine optimisation) earn recommendations and citations inside AI-generated answers — ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. The foundations overlap, but AI rankings depend far more on clear positioning, extractable content and trusted third-party mentions.
Can you really influence what ChatGPT says about my brand?
You cannot control a model’s output, and we will never claim to. What you can influence are the signals it draws on: how clearly your site defines what you do, whether your content is structured for extraction, and how often credible third-party sources describe you accurately. Improve those and your presence in AI answers measurably improves.
How do you measure AI visibility?
We run a consistent set of buyer-intent prompts across the major assistants each month and record whether you appear, how you are described, and who is named alongside you. That gives you a share-of-answer trend rather than a vanity number.
Which AI assistants do you optimise for?
The ones your buyers actually use — typically ChatGPT, Google AI Overviews and Gemini, Perplexity, and Microsoft Copilot. The weighting depends on your audience; B2B research skews differently from consumer.
Is this the same as your SEO service?
They are related and work best together, which is why our SEO & AI Search service includes a GEO layer. AI Rankings is the deeper, dedicated version — for brands that want AI visibility treated as its own tracked practice rather than a component.
How long until we show up in AI answers?
The audit lands within ten days. Because AI models refresh their sources on their own schedules, meaningful movement typically takes a few months — faster where the underlying fixes (positioning, schema, content structure) were the thing holding you back.
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