Google Shopping & Performance Max
Feed optimisation — titles, categories, custom labels by margin — so Shopping spend goes to products that make money.
About this service
Industries · Ecommerce & D2C
Ecommerce marketing judged on profit, not reach.
AdiAnsh Media runs ecommerce SEO, Google Shopping, Meta Ads and conversion rate optimisation for Shopify and D2C brands — built around contribution margin and the checkout, not follower counts.
Lead channelShopping + ecommerce SEO
We report onRevenue & ROAS
MarketsUS · UK · Australia
Based inNew Delhi, India
Why online stores are different
Most stores lose more money in the last three clicks than in the entire ad budget.
Ecommerce brands usually come to us with a traffic problem. Most of the time it is a conversion problem wearing a traffic costume. Product pages that do not explain why the product costs what it costs. Checkouts that surprise people with shipping. Mobile pages that load slowly on real connections.
Fix those and every channel gets cheaper at once, because each visitor is worth more. Then scale: Google Shopping and Performance Max catching people already searching for the product, Meta creating demand with creative that shows the product in use, and ecommerce SEO building category and collection pages that rank without a per-click cost.
We measure all of it against margin, not revenue. A campaign with a beautiful ROAS on your lowest-margin product can still lose money.
The channel mix
What does the work for online stores.
Ecommerce SEO
Collection and category pages, product schema, internal linking and technical fixes for Shopify's common duplicate-URL and speed issues.
About this serviceMeta Ads
Creative testing with a clear hypothesis per test, Conversions API set up properly, and prospecting separated from retargeting.
About this serviceCRO & Shopify
Product page, cart and checkout improvements tested against conversion rate — usually the fastest way to lower every other cost.
About this service
What we plan around
The rules and traps most agencies miss.
Every industry has its own regulations, platform restrictions and ways of quietly wasting budget. These are the ones we plan around for online stores from day one.
ROAS without margin
Revenue-based ROAS hides products that sell well and make nothing. We tag the feed by margin and set targets per product group.
Broken tracking
Since browser privacy changes, pixel-only tracking undercounts sales. Without Conversions API and clean events, the platforms optimise on bad data.
Shopify SEO defaults
Duplicate product URLs, thin collection pages and slow themes are common on Shopify and hold stores back in search. They are fixable.
Creative fatigue
Meta performance decays as the same ads are shown again and again. A steady supply of new creative — including short-form video — keeps acquisition costs stable.
What your customers type
The searches we build your pages around.
- buy [product] online
- best [product] for [use]
- [product] free shipping
- [brand] vs [brand]
- [product] near me in stock
- premium [product] gift
- [product] reviews
- sustainable [product] brand
Square brackets stand in for your city, product or competitor. Every target is checked against live search data for your market before a page is written.
What we report on
01
Contribution margin by channel
Revenue after product cost, shipping and ad spend.
02
Conversion rate and average order value
Site-wide and by traffic source.
03
New-customer cost
Separated from returning-customer revenue, so retargeting does not flatter the numbers.
The first 90 days
What happens after you say yes.
01
Audit
Tracking accuracy, feed quality, Shopify technical SEO, conversion funnel by device and the margin picture by product.
02
Foundation
Conversions API and events fixed, feed optimised and labelled by margin, highest-impact product-page and checkout fixes shipped.
03
Launch
Shopping and Performance Max restructured, Meta creative testing roadmap live, collection-page SEO started.
04
Scale
Budget follows margin, creative volume increases, and SEO expands through categories and buying guides.
Real work
Proof, not promises.
A premium food brand with almost no digital presence, competing against bigger budgets with a ₹500 a day starting spend.
Case study
FMCG · D2C
D2C Food Brand — Full Digital Stack
The challenge
A brand with a real product differentiator — premium ingredients — but almost no digital presence. Competing against commodity brands with far bigger budgets and near-zero organic visibility. They needed immediate sales and long-term discoverability at the same time.
What we delivered
- Two Google Search campaigns — city and hyperlocal, five ad groups each
- Standard Shopping campaign with optimised titles, categories and custom labels
- Full SEO audit plus three Shopify-ready blog posts on high-intent keywords
- Landing page built around local search intent
Where we run it
Ecommerce marketing, market by market.
New Delhi–based, working remotely. We have no offices in these markets, and we would rather say so here than have you find out later.
United States
D2C and Shopify brands selling nationally, often from Los Angeles, New York and Austin.
United Kingdom
UK D2C brands and Indian brands launching into the UK market.
Australia
Shopify brands in Melbourne and Sydney selling across Australia and New Zealand.
In their words
What clients actually say.
Real clients, named and verifiable. We do not publish testimonials we cannot stand behind.
AdiAnsh didn’t just run our ads — they understood our product better than agencies twice their size. The campaign was built around our customer, not just clicks.
The website they built blew our client away. It looked like something a top-tier international agency would produce, and the turnaround was genuinely fast.
Six times our usual enquiry volume in the first month. The form qualified leads properly, and the Marathi copy actually converted better than the English.
From the SEO posts to the ad campaigns, everything tied together. We could see organic growth happening alongside paid — a real system, not scattered activity.
Before you ask
Ecommerce marketing questions, answered straight.
What results have you achieved for ecommerce brands?
Two real examples, both on our work page: a D2C food brand that reached 5.8× ROAS on Shopping with 3.2× website traffic in 90 days, and a D2C accessories brand whose Shopify redesign lifted conversion rate by 41% and cut cart abandonment by 38%.
Should we fix conversion rate or buy more traffic first?
Almost always conversion first. If your store converts poorly, more traffic just makes the loss bigger. A small conversion lift reduces the cost of every sale from every channel at once.
Do you only work with Shopify?
Shopify is where most of our ecommerce work happens and where we build stores ourselves. We can run SEO and paid media for stores on other platforms too, but development work is Shopify-focused.
Is ecommerce SEO worth it compared to Shopping ads?
They work together. Shopping captures people ready to buy right now. SEO builds category and collection pages that rank for the same searches without paying per click, and buying guides that bring in people earlier. Over time SEO lowers your blended acquisition cost.
Can you produce ad creative as well?
Yes. We produce short-form video, UGC-style content and static creative in-house, at the volume Meta needs to avoid creative fatigue.
What does it cost?
Project work is fixed-price, quoted before we start. Retainers are monthly with 30 days notice and no lock-in. Ad spend is paid directly to Google and Meta.
Book a discovery call
Thirty minutes. No deck, no pressure.
Bring your current numbers. We will look at what you are running now, tell you what we would change first and why, and you decide whether that is worth paying for.
Send us a brief
The more detail you give, the more useful our first reply will be.
Related industries