B2B SEO
Category, use-case, integration and comparison pages mapped to the buyer journey — plus the technical SEO that product-led sites often get wrong.
About this service
Industries · B2B SaaS
SaaS SEO and marketing for products bought after the research, not during it.
AdiAnsh Media runs B2B SEO, AI search visibility (GEO), content and paid acquisition for SaaS companies — built around demos, trials and pipeline, and the fact that software shortlists are increasingly made inside ChatGPT and Perplexity.
Lead channelB2B SEO + GEO
We report onDemos & trial pipeline
MarketsUS · UK · Australia
Based inNew Delhi, India
Why SaaS companies are different
By the time a buyer books your demo, the shortlist is already written.
B2B software buyers do most of their research before they ever talk to sales. They read comparison pages, check review sites, ask peers — and, increasingly, ask an AI assistant for the best tools in a category. If your product is not in those answers, it is not on the shortlist.
That makes SaaS marketing less about traffic and more about presence at the moments that decide consideration: the "best X for Y" query, the "X vs Y" comparison, the "alternatives to" search, the AI answer that lists four products and not five.
We build for those moments. Category and comparison content written to rank and to be cited, technical SEO that lets it all get crawled, and paid acquisition on the searches and audiences closest to buying.
The channel mix
What does the work for SaaS companies.
AI search visibility (GEO)
Content, structured data and third-party presence designed so ChatGPT, Perplexity, Gemini and Google AI Overviews mention your product in category answers.
About this servicePaid acquisition
Google Ads on high-intent and competitor terms, LinkedIn and Meta for account and role targeting, tracked to trials and demos rather than clicks.
About this serviceLinkedIn & founder content
Founder-led and product content that builds category authority with the people who sign off on the purchase.
About this service
What we plan around
The rules and traps most agencies miss.
Every industry has its own regulations, platform restrictions and ways of quietly wasting budget. These are the ones we plan around for SaaS companies from day one.
Traffic that never converts
Top-of-funnel blog content can bring thousands of visitors and zero pipeline. We prioritise bottom-of-funnel pages — comparisons, alternatives, use cases, pricing — before broad content.
Invisible in AI answers
AI assistants draw on content they can parse and sources they trust. Clear positioning, structured comparisons and mentions on credible third-party sites decide whether you get cited.
JavaScript-heavy sites
Product-led sites built as single-page apps often hide content from crawlers. A technical audit catches rendering and indexing gaps early.
Attribution across a long cycle
B2B deals touch many channels over weeks. We set up tracking from first touch to demo so budget decisions are based on pipeline, not last click.
What your customers type
The searches we build your pages around.
- best CRM for small business
- [competitor] alternatives
- [tool] vs [tool]
- project management software for agencies
- how to automate invoicing
- [category] pricing comparison
- best tools for [use case]
- free trial [category] software
Square brackets stand in for your city, product or competitor. Every target is checked against live search data for your market before a page is written.
What we report on
01
Demo and trial sign-ups by source
With first-touch and last-touch views, so SEO gets fair credit.
02
Bottom-of-funnel rankings
Positions for comparison, alternative and category terms.
03
AI-answer citations
How often your product appears in AI assistant answers for your category prompts.
The first 90 days
What happens after you say yes.
01
Audit
Technical crawl, current rankings, competitor content gaps and a baseline of how AI assistants describe your category today.
02
Foundation
Positioning clarified, technical fixes shipped, and the first set of comparison and use-case pages written.
03
Launch
Paid campaigns on high-intent and competitor terms, GEO work on third-party presence and structured content.
04
Scale
Content expands through the category, integration and use-case long tail. Budget moves to the channels producing pipeline.
Real work
Proof, not promises.
A SaaS product needing a B2B lead pipeline across four metro markets on a minimal daily budget.
Case study
B2B · SaaS
SaaS Launch — B2B Lead Pipeline
The challenge
A SaaS product needing a sustainable B2B lead pipeline across Mumbai, Bangalore, Hyderabad and Pune — targeting founders, marketing heads and SMB owners on minimal spend, with a tight qualifying form to filter out tyre-kickers.
What we delivered
- Meta Leads campaign with a higher-intent Instant Form and three qualifying questions
- Pin-drop targeting on Bandra, Andheri, Koramangala, HSR, Jubilee Hills, Koregaon Park
- Three creative angles — pain-led, result-led, offer-led — A/B tested cold
- LinkedIn connection sequence written for Indian SMB decision-makers
Where we run it
SaaS marketing, market by market.
New Delhi–based, working remotely. We have no offices in these markets, and we would rather say so here than have you find out later.
United States
SaaS companies in New York, the Bay Area and Austin competing for category visibility.
Our New York pageUnited Kingdom
B2B software companies in London, Manchester and Cambridge.
Australia
Growing SaaS companies in Sydney and Melbourne selling locally and into the US.
In their words
What clients actually say.
Real clients, named and verifiable. We do not publish testimonials we cannot stand behind.
AdiAnsh didn’t just run our ads — they understood our product better than agencies twice their size. The campaign was built around our customer, not just clicks.
The website they built blew our client away. It looked like something a top-tier international agency would produce, and the turnaround was genuinely fast.
Six times our usual enquiry volume in the first month. The form qualified leads properly, and the Marathi copy actually converted better than the English.
From the SEO posts to the ad campaigns, everything tied together. We could see organic growth happening alongside paid — a real system, not scattered activity.
Before you ask
SaaS marketing questions, answered straight.
What is GEO and why does it matter for SaaS?
GEO — generative engine optimisation — means making your product easy for AI assistants to understand and recommend. Software buyers increasingly ask ChatGPT or Perplexity for the best tools in a category. If your product is not in those answers, it misses the shortlist before a buyer ever reaches your site.
Should we write comparison pages against competitors?
Usually yes, and early. People searching "X vs Y" or "X alternatives" are close to a decision. The pages need to be fair and accurate — misleading comparisons damage trust and can create legal risk — but an honest comparison written by you is better than leaving the narrative to a review site.
How long does SaaS SEO take?
Technical fixes can show impact within weeks. New content typically starts ranking in 60–90 days and builds over six to twelve months. Bottom-of-funnel pages usually produce pipeline sooner than broad educational content.
Do you work with early-stage startups?
Yes, with the honest caveat that SEO is a compounding channel. Pre-product-market-fit companies often get more from paid tests and founder-led content first, with SEO built alongside. We will tell you which applies on the call.
Can you run LinkedIn Ads?
Yes. LinkedIn is expensive per click but precise on job title and company, which suits higher-value B2B products. We usually pair it with retargeting so the spend is not wasted on one-touch impressions.
What does it cost?
Project work is fixed-price, quoted before we start. Retainers are monthly with 30 days notice and no lock-in. Ad spend is paid directly to the platforms.
Book a discovery call
Thirty minutes. No deck, no pressure.
Bring your current numbers. We will look at what you are running now, tell you what we would change first and why, and you decide whether that is worth paying for.
Send us a brief
The more detail you give, the more useful our first reply will be.
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