Hotel SEO & Google Business Profile
Maps visibility, photos, amenities and free booking links pointing to your own engine, plus destination content that catches trip planners.
About this service
Industries · Hotels & hospitality
Hotel marketing that wins back direct bookings from the OTAs.
AdiAnsh Media runs hotel SEO, Google Business Profile, Google Ads, social and reputation management for independent hotels, boutique properties and hospitality groups — built to grow direct bookings and cut commission.
Lead channelHotel SEO + Maps
We report onDirect bookings
MarketsUS · UK · Australia
Based inNew Delhi, India
Why hotels are different
Every booking through an OTA costs you a commission you could have kept.
Online travel agencies are good at what they do, and most hotels need them. But commission on every booking — commonly in the range of 15 to 25 percent — adds up to a large share of revenue, and the OTA owns the guest relationship.
Many guests find a hotel on an OTA and then look it up directly before booking. That is the moment that decides where the commission goes. If your website is slow, your rate is not visible, or your Google profile sends people back to a booking site, you lose it.
We build the direct path: a Google Business Profile and free booking links that point to your own engine, a website that makes booking direct easy and worth it, local and travel SEO that catches guests planning a trip, and social content that shows the stay rather than the building.
The channel mix
What does the work for hotels.
Google Ads
Brand protection so OTAs do not take your own name searches, and campaigns on destination and occasion searches.
About this serviceSocial & reels
Short-form content that sells the experience — rooms, food, surroundings — at the pace Instagram and TikTok reward.
About this serviceReputation
Review generation and thoughtful responses across Google and travel platforms, where ratings directly affect booking decisions.
About this service
What we plan around
The rules and traps most agencies miss.
Every industry has its own regulations, platform restrictions and ways of quietly wasting budget. These are the ones we plan around for hotels from day one.
Losing your own brand search
OTAs bid on hotel names. Without brand campaigns and a strong Google profile, guests searching for you by name can end up booking through an intermediary.
A booking engine that loses the sale
Slow booking engines, surprise fees and rates higher than the OTA send guests back to where they came from. We review the flow as part of the audit.
No reason to book direct
Guests need a reason: best-rate guarantee, a perk, flexible cancellation. Without one clearly shown, the OTA feels safer.
Content that shows the building, not the stay
Guests book experiences. Photos and video of empty rooms perform far worse than content showing what a stay actually feels like.
What your customers type
The searches we build your pages around.
- boutique hotel in [city]
- hotels near [landmark]
- romantic weekend getaway
- pet friendly hotel [city]
- hotel with pool [city]
- [hotel name] official site
- best places to stay in [area]
- family hotel near beach
Square brackets stand in for your city, product or competitor. Every target is checked against live search data for your market before a page is written.
What we report on
01
Direct booking share
Direct bookings as a percentage of total, month over month.
02
Commission saved
Estimated from direct bookings at your average OTA commission rate.
03
Brand search capture
How many people searching your hotel name book directly.
The first 90 days
What happens after you say yes.
01
Audit
Google profile, booking engine flow, brand search leakage, review profile and direct-versus-OTA booking mix.
02
Foundation
Google profile and free booking links set up, direct-booking offer made visible, tracking from search to booking.
03
Launch
Brand protection campaigns, destination content programme and social content calendar live.
04
Scale
Campaigns for seasons, occasions and events, content expanded to the searches that bring your best-value guests.
A straight answer
No borrowed case studies.
We do not have a published Hotel case study yet, and we will not dress up another industry’s numbers to look like one. What we can show you is the plan above, the real results we have produced in other categories, and a discovery call where we look at your actual account and tell you what we would change.
Where we run it
Hotel marketing, market by market.
New Delhi–based, working remotely. We have no offices in these markets, and we would rather say so here than have you find out later.
United States
Miami hotels and hospitality brands, where many guests search from other countries and languages.
Our Miami pageUnited Kingdom
Independent hotels in Edinburgh, London and tourist regions.
Australia
Boutique hotels and resorts on the Gold Coast, in Sydney and Melbourne.
In their words
What clients actually say.
Real clients, named and verifiable. We do not publish testimonials we cannot stand behind.
AdiAnsh didn’t just run our ads — they understood our product better than agencies twice their size. The campaign was built around our customer, not just clicks.
The website they built blew our client away. It looked like something a top-tier international agency would produce, and the turnaround was genuinely fast.
Six times our usual enquiry volume in the first month. The form qualified leads properly, and the Marathi copy actually converted better than the English.
From the SEO posts to the ad campaigns, everything tied together. We could see organic growth happening alongside paid — a real system, not scattered activity.
Before you ask
Hotel marketing questions, answered straight.
Can you reduce our reliance on OTAs?
Yes, over time, though most hotels should still use them. The aim is to win the guests who already know about you — people searching your name or checking your site after seeing you on an OTA — and to bring in more first-time guests through your own channels.
What are Google free booking links?
Google shows booking options for hotels directly in search and Maps. With the right setup, your own website can appear as a booking option alongside OTAs, at no cost. It is one of the quickest ways to capture direct bookings.
Should we bid on our own hotel name?
Usually, yes. OTAs often bid on hotel names, and a brand campaign is typically cheap because your site is highly relevant. It protects bookings that would otherwise cost you commission.
Do you create photo and video content?
We produce short-form video, reels and social content from footage you provide or that we direct remotely, and we can brief a local photographer for a shoot.
Do you work with restaurants too?
Yes. Restaurants rely on the same local foundations — Google Business Profile, reviews and social content — with the conversion being reservations or orders rather than room nights.
What does it cost?
Project work is fixed-price, quoted before we start. Retainers are monthly with 30 days notice and no lock-in. Ad spend is paid directly to the platforms.
Book a discovery call
Thirty minutes. No deck, no pressure.
Bring your current numbers. We will look at what you are running now, tell you what we would change first and why, and you decide whether that is worth paying for.
Send us a brief
The more detail you give, the more useful our first reply will be.
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