Free
Meta Ads
The Meta Ads Playbook
25 checks to lower your cost per lead on Facebook & Instagram ads.
Get it free
LinkedIn Ads · Free download
The LinkedIn Ads Blueprint
Build B2B pipeline on LinkedIn without wasting its premium clicks.
LinkedIn has the highest CPMs in paid social, so B2B pipeline is won on precision, not budget: build a three-stage funnel, target a tight ICP without over-filtering, use Document and Lead Gen Form ads, and measure cost per SQL rather than cost per lead. This free blueprint is the full 27-move system.
27moves
6stages
SQLthe real metric
PDF · Free
What’s inside
Everything you need, nothing you don’t.
A practical, skimmable guide you can act on today — built on 2026 data and the same playbook we run for clients.
The three-stage funnel that stops wasted spend
ICP targeting that lowers CPCs instead of raising them
Which ad formats convert — and which just cost
Lead Gen Form and creative rules for B2B
Why cost-per-SQL is the only metric that matters
Get your free copy
Where should we send it?
Enter your details and we’ll email you The LinkedIn Ads Blueprint straight away — and you can download it right here too. No spam, unsubscribe anytime.
Rather talk it through?
Every guide here is a service we run. Book a free 30-minute call.
WhatsApp usDownload The LinkedIn Ads Blueprint
Free PDF, delivered to your inbox in seconds.
Questions
LinkedIn Ads, answered straight.
How do I lower cost per lead on LinkedIn Ads?
Do not over-target — stacking filters raises CPCs. Build a broad ICP, layer matched audiences from your CRM, use Lead Gen Forms and Document Ads, and optimise to cost per SQL. The blueprint covers all 27 moves.
Are LinkedIn Ads worth it for B2B?
Yes, when measured correctly. Clicks are expensive, but LinkedIn reaches decision-makers no other platform can. Judge it on pipeline and cost per SQL, not cost per click.
Is the LinkedIn Ads Blueprint free?
Yes — enter your email and we will send the PDF. It is a complete B2B playbook you can act on immediately.
More free resources
Keep levelling up.
Free
Free
Google Ads
The Google Ads Audit Kit
40 checks to find and stop the budget your account is quietly wasting.
Get it free
Free
YouTube Ads
YouTube Ads That Sell
The 5-second hook and targeting framework that make video convert.
Get it freeThis guide is part of our Performance Marketing service. Browse all free resources.