Free
Meta Ads
The Meta Ads Playbook
25 checks to lower your cost per lead on Facebook & Instagram ads.
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Google Ads · Free download
The Google Ads Audit Kit
40 checks to find and stop the budget your account is quietly wasting.
Most Google Ads accounts waste 18–27% of budget on poor tracking, weak structure and neglected negative keywords — not bad ads. This free 40-point audit kit shows exactly where the money leaks and how to fix it, in priority order, before you touch creative or bids.
40point audit
18–27%typical wasted spend
8audit areas
PDF · Free
What’s inside
Everything you need, nothing you don’t.
A practical, skimmable guide you can act on today — built on 2026 data and the same playbook we run for clients.
The conversion-tracking checks that stop you optimising to bad data
Account structure and negative-keyword fixes that cut waste fast
Performance Max and AI Max guardrails for 2026
Bidding and budget rules that protect your ROAS
How to rank every fix by what it is costing you
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Questions
Google Ads, answered straight.
How do I audit a Google Ads account?
Work in priority order: conversion tracking first, then account structure, negative keywords and search terms, match types, Performance Max, bidding, ads and settings. The free kit gives you all 40 checks grouped into eight areas.
How much Google Ads budget is wasted on average?
Audits typically surface 18–27% of spend being wasted — usually on missing negatives, poor tracking and messy structure rather than the ads themselves.
Is this Google Ads audit checklist free?
Yes — download it free. We will email you the PDF, or book a free call and we will run the audit for you.
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