SEO
Product, comparison and eligibility pages plus plain-English guides on the questions your customers actually ask about money.
About this service
Industries · Fintech & financial services
Fintech and financial services marketing where trust is the product.
AdiAnsh Media runs SEO, AI search visibility, content and paid acquisition for fintech companies, advisers and financial services firms — built around qualified applications and pipeline, and written inside financial promotion rules.
Lead channelSEO + content
We report onQualified applications
MarketsUS · UK · Australia
Based inNew Delhi, India
Why financial services firms are different
Nobody hands over their money to a brand they found five minutes ago.
Financial decisions are high-stakes and slow. People research, compare, read the small print and look for signals that a company is legitimate and will still be there next year. That makes fintech marketing a trust exercise before it is a traffic exercise.
Trust in search means answering the real questions clearly — fees, safety, eligibility, how it works — and being the source that Google and AI assistants choose to cite on money topics, where they apply their strictest quality standards.
It also means working inside the rules. Financial promotions are regulated almost everywhere, and ad platforms add their own verification requirements. We build content and campaigns that are clear, fair and not misleading from the first draft, so compliance review is a check rather than a rewrite.
The channel mix
What does the work for financial services firms.
Content & GEO
Expert-attributed content with clear sourcing — the trust signals Google and AI assistants weigh most heavily on financial topics.
About this serviceThought leadership and targeted campaigns for B2B fintech, where buyers are finance leaders and procurement teams.
About this servicePaid acquisition
Google, Meta and LinkedIn campaigns with platform financial-services verification in place, tracked to applications and funded accounts.
About this service
What we plan around
The rules and traps most agencies miss.
Every industry has its own regulations, platform restrictions and ways of quietly wasting budget. These are the ones we plan around for financial services firms from day one.
Financial promotion rules
In the UK, the FCA requires financial promotions to be fair, clear and not misleading. ASIC sets advertising standards in Australia; the SEC and FINRA govern many US firms. Copy is written to that standard and routed for your compliance sign-off.
Ad platform verification
Google requires financial services verification in many countries, including the UK and Australia, before certain ads can run. Missing it quietly blocks campaigns.
Your Money or Your Life content
Search engines hold financial content to a higher quality bar. Named expert authors, clear sources and regular review dates matter more here than almost anywhere.
Vanity metrics hide expensive failures
App installs and sign-ups look good until you see how few become funded or active customers. We track through to the step that makes money.
What your customers type
The searches we build your pages around.
- best business bank account
- how to invest for beginners
- payment gateway for small business
- financial adviser near me
- is [app] safe
- mortgage broker fees
- best expense management software
- how does invoice financing work
Square brackets stand in for your city, product or competitor. Every target is checked against live search data for your market before a page is written.
What we report on
01
Cost per qualified application
Or funded account, or booked consultation — whichever step makes you money.
02
Organic visibility on money questions
Rankings and AI citations for the queries that start your customers' research.
03
Pipeline by source
For B2B fintech, from first touch to opportunity.
The first 90 days
What happens after you say yes.
01
Audit
Search visibility, content quality against financial-content standards, platform verification status and compliance risk in live copy.
02
Foundation
Author and review process agreed with your compliance team, core product and comparison pages rebuilt, tracking to the revenue step.
03
Launch
Content programme on your highest-value questions, paid campaigns live after verification, LinkedIn for B2B audiences.
04
Scale
Content cluster expansion, AI-citation work on third-party sources, and budget moved to the channels with the best cost per funded customer.
A straight answer
No borrowed case studies.
We do not have a published Fintech case study yet, and we will not dress up another industry’s numbers to look like one. What we can show you is the plan above, the real results we have produced in other categories, and a discovery call where we look at your actual account and tell you what we would change.
Where we run it
Fintech marketing, market by market.
New Delhi–based, working remotely. We have no offices in these markets, and we would rather say so here than have you find out later.
United States
Fintech and financial services firms in New York, where paid-search costs make organic and AI visibility especially valuable.
Our New York pageUnited Kingdom
London, Leeds and Edinburgh fintech — marketing inside the FCA financial promotions regime.
Australia
Sydney and Melbourne fintech and advisory firms working within ASIC advertising guidance.
In their words
What clients actually say.
Real clients, named and verifiable. We do not publish testimonials we cannot stand behind.
AdiAnsh didn’t just run our ads — they understood our product better than agencies twice their size. The campaign was built around our customer, not just clicks.
The website they built blew our client away. It looked like something a top-tier international agency would produce, and the turnaround was genuinely fast.
Six times our usual enquiry volume in the first month. The form qualified leads properly, and the Marathi copy actually converted better than the English.
From the SEO posts to the ad campaigns, everything tied together. We could see organic growth happening alongside paid — a real system, not scattered activity.
Before you ask
Fintech marketing questions, answered straight.
Have you worked with financial services clients?
Yes. We work with financial services firms, with clients in India and internationally. We do not have a published fintech case study on our site yet, and we will not borrow another industry's numbers to imply one. On the call we can show you how we would approach your product specifically.
Can you make sure our marketing is FCA or ASIC compliant?
We write to the standard those regulators set — fair, clear, not misleading, with balanced risk information — and we build a review step with your compliance team into every piece. Final approval of financial promotions has to sit with your firm or an authorised person, and we work to that process rather than around it.
Why does SEO matter more for fintech than paid ads?
Financial keywords are some of the most expensive in paid search, and people researching money decisions trust organic results and cited sources more than adverts. Content that ranks and gets cited brings in customers who already trust you, at a falling cost over time.
What is GEO and does it apply to financial services?
GEO means structuring content so AI assistants cite you when people ask financial questions. AI tools are cautious on money topics and favour clear, expert-attributed, well-sourced content — which is the content we build.
Do you handle B2B fintech as well as consumer?
Yes. B2B fintech leans on SEO, LinkedIn and pipeline tracking; consumer fintech leans on content, app and paid acquisition. The measurement is different too, and we set it up for whichever model you run.
What does it cost?
Project work is fixed-price, quoted before we start. Retainers are monthly with 30 days notice and no lock-in. Ad spend is paid directly to the platforms.
Book a discovery call
Thirty minutes. No deck, no pressure.
Bring your current numbers. We will look at what you are running now, tell you what we would change first and why, and you decide whether that is worth paying for.
Send us a brief
The more detail you give, the more useful our first reply will be.
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